London Auction Presents History of Skiing in Vintage Posters


An upcoming London auction on 21st January will feature classic ski posters from the 1900s that paint a picture of the sport’s colourful history. The images take us back before the invention of the snowboard and Gore-Tex jackets, when skis were made purely from timber and white bonnets were the height of chic on the slopes.

Christie’s Ski Sale will include images from the turn of the 20th Century, not long after ski holidays first began. Posters from this era show ski jumpers soaring without so much as a hat to protect themselves, and women in long, billowing dresses smiling atop ungroomed slopes in Chamonix with the enchanting Mont Blanc in the background.

The images chart the early years of the Winter Olympics, the daggy sweaters and one-piece suits of the 1930s and the rise of some of our favourite ski resorts, including gourmet paradise Zermatt and illustrious St. Moritz (which celebrated its 150th birthday last year).

"Winter in Austria", circa 1930. Image courtesy of Boston Public Library on Flickr under a Creative Commons License

The auction will take place at Christie’s in South Kensington on Thursday 21st January, beginning at 1.00pm. The estimated value of the works begin around £1,500 and rise as high as £12,000 for Emil Cardinaux’s rendering of Zermatt’s impressive Matterhorn circa 1908.

For more details, including a link to the full catalogue of historic posters, click here

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