With regards to the ski holiday market, the school's February winter Half Term break sees demand shoot through the roof and prices are far higher over Half Term than in the preceding or following weeks, and parents with no date-flexibility hunt hard for ski holiday bargains. If you're gathering up a group of friends and each family has children in tow, early research is key.
Many tour operators release incentives and deals over the Summer months to encourage early bookings such as large discounts for big groups and ski hire offers, for example. In the last minute market there are many discounted holidays and deals to be found as well, though places for nursery, childcare and ski schools are at a premium. Ultimately, the early bird catches the worm...